Carrefour's Misadventure in Russia Case Study Example | Topics and Well Written Essays - 2000 words

Carrefour's Misadventure in Russia - Case Study Example This research will begin with the statement that with a move to the globalized era, successful businesses and large corporations are continuously looking for the opportunities of international expansion. The last trends show that emerging economies, especially BRIC (Brazil, Russia, India, and China) become more popular destinations for business development purposes. While there are many examples of successful penetration and business establishment on these markets, there are also examples of failures and misadventures. Entry strategy of the France-based retail giant Carrefour to the Russian market has been unsuccessful, and the company’s sudden exit has raised many different opinions in this respect.   Below there is provided an overview of potential factors that might have its impact on the company’s failure continued with the further analysis of the Russian food retail market based on the Porters’ five forces model. While there was not clearly defined the rea son of why Carrefour has made a decision to exit suddenly the Russian market, there were mentioned some obvious factors that might have contributed to this decision. These factors include: social and cultural factors; legal factors; late entry decision; absence of sufficient organic-growth prospects and acquisition opportunities, and political factors. Such social and cultural factors that have been identified as the potential barriers to the Carrefour’s expansion in Russia included: bureaucracy, corruption, red tape.

New Original Programme Coursework Example | Topics and Well Written Essays - 2000 words

New Original Programme - Coursework Example Music programmes began to rise in the 1990s with the coming of many music genres. Most of them provided a countdown of hit songs as voted by fans. The 21st century came with numerous changes in the presentation of programmes. Few categories of programmes existed, and the shift has seen the inclusion of new categories of programmes. Specialization within the programming sector of TV can be attributed to the rising demand for new programmes. Design of programmes continues to change immensely in the aim to satisfy the growing number of viewers, and their needs. The producers of programmes can link the demographics of viewers with the increase in specialization. Specialization has also been extensively utilized in the TV channels. The channels continue to specialize as a way of cutting a market niche for themselves in the extremely competitive airwave market. MTV, for example, is a TV channel dedicated only to music. Specialization continues to be extremely attractive to numerous players in the industry. New programme According to Jevon Saba, 2011, the most popular programmes for 2010 were fiction series programmes. This was based on the international popularity assessment conducted in 2011. Around the globe, these programmes led in the number of views as well as popularity from persons questioned. Music programmes have not been popular owing to the fact that they target a specific group of viewers. This immensely affects their popularity with groups of different demographic. The new programme proposed in this report shall be an analysis and interpretation show. The set up proposed shall be of a talk show or panel show. The programme shall be analyzing music related issues and discussing the progress achieved in music. Over the years, musicians have continued to use talk shows as a way of popularizing themselves to the masses. A music talk show shall present a platform for music related matters to be discussed. The popularity of talk shows increases in relation to the content and the host. This field of shows continues to gain popularity in the 21st century due to their content (Banerjee et al 2006). Many viewers see them as avenues of collecting information about fundamental elements of interest in life. The new music talk show shall give an opportunity to producers of records a chance to be seen in public. Enough information shall be availed to the viewers from the interviews conducted during the talk show. The entertainment aspect in talk shows can be presented in the different elements involved in the show. The show shall be a 40 minute programme. The host shall introduce the guests for each show and ask the several questions. This shall form the first part of the show. The second part shall involve the audience in the studio asking questions to the guest while the last part shall be for viewers to ask their questions via telephone. Each part shall be ten minutes long and the two commercial breaks shall each be five minutes. The commercia l breaks shall allow for the sponsors and advertisers to run short commercials during the programme time. Talk show hosting Talk show hosting continues to be popular in the 21st century. Larry king and Oprah Winfrey are some of the best internationally recognized icons of talk show hosting. In the music industry however the talk shows have been very few. The new programme shall seek the services of a renowned personality within the industry. The proposed programme seeks to have Kabelo Ngakane hosting the talk show and conducting the

Yosemite National Park Essay Example for Free

Yosemite National Park Essay The Yosemite Valley is regarded by its visitors as one of the World’s greatest natural wonders. People were attracted to its crowding beautiful scenery all in one small area. These include the five domes, lakes and caverns, cliffs and mountains elevated form 13,000 up to 15,000 feet (Hittell 1868). Yosemite National Park is found in eastern parts of Tuolumne, Mariposa and Madera countries located in east central California, United States. Extending across the Sierra Nevada mountain chain, the park area was measured 3,081 square kilometers (Harris 1997). According to Hamilton and Hamilton (2006), majority of Yosemite is composed of Plutonic igneous rocks which forms underground when magma cools and solidifies slowly forming large crystals. Yosemite Park is composed of plutonic rocks including tonalite, quartz monzonite, granodiorite and granite which were loosely treated as granitic rocks. Gabbro, quartz diorite and diorite are plutonic rocks which cannot be technically recognized as granitic rocks. Minerals including potassium feldspar, biotite, hornblende, plagioclase feldspar and quartz constitute plutonic rocks. The texture and relative extent of quartz and feldspar largely differs in plutonic rocks. The formation of different bodies of individual plutonic rocks was due to the repetition of magma intrusions into host rocks beneath the Earth’s surface taking 130 million years ago. The plutonic rocks previously inside the Earth are already out at the surface due to deep erosion and elimination of the previously overlying rocks. Within Yosemite, only small amounts of volcanic igneous rocks were found. Beneath the surface, latite lava flows, basaly flows and latite tuff are found while obsidian, ash-flow tuff, rhyolite and pumice were found on the surface. Huber (1987) stated that on each side of the batholith of plutonic rocks, metamorphic rocks of two northwest-trending belts were found. He added that metamorphic rocks were formed from the alteration of sedimentary and volcanic rocks due to high pressure, cutting stress and temperature beneath the Earth’s crust. Volcanically originated rocks are called metavolcanic rocks while those with sedimentary origin are called metasedimentary rocks. As explained by Lawson (1921) from the Handbook of Yosemite National Park, Sierra Nevada belongs to the class of mountains of the Basin Range type. The Great Basin is a region being described as without drainage to the sea which lies between Wasatch and Sierra Nevada. The blocks which were found in this region of the Earth’s crust were broken and elongated in a north to south direction. The blocks under the wide valleys of the desert have been reclined and depress while the others was uplifted and composed the linear mountain ranges. Matthes (1930) indicated in his work that the characteristic, structure and history of the two mountain systems were known by certain rock formations. The fossil remains preserved in rocks indicate the approximate time of creation. 415,000,000 years ago covered by the Paleozoic era, accumulation of thickness of thousands of feet on the Pacific Ocean’s floor was caused by the outwashing of sediments from the continent. The sediments are then uplifted dry folded forming mountain ranges in the Permian Epoch of the Carboniferous Period of the same era. During the Mesozoic era, which was 40 million years ago, in the Triassic period, the mountains slowly faded to hills and land sunk below the sea depositing new sediments. During the Jurassic period, as the sea bottom sinks more sediments were laid down. Parallel northwestward-trending mountain ranges came from the folded and crumpled remains of the old and new sediments. The folds below were accumulated with molten granite. In the Cretaceous period which is 75 million years ago, gradual worn down of the mountain ranges and the region resulted to its reduction into lowland. Streams carried away masses of thousand feet thick granite and sedimentary rock uncovering wide areas. The region together is gradually upwarded to moderate heights. Due to volcanic burst, the land in the northern region was continually covered with mud, mash and rhyolitic lava. In the Oligocene period, Rhyolitic materials were worn away due to continuous erosion. During the Miocene period which was 12 million years ago, the northern half of the region was covered with succeeding flows of andesitic lava and mud due to the beginning of another volcanic eruption. Irregular minimal crust movement and volcanic eruption happened. After that is a period of stability. The lofty block range with steep eastern front of the Sierra Nevada was caused by the transformed forceful tilting with strong faulting movements along its eastern margin. Pleistocene epoch is known for the great ice age, it was characterized by repeated mantles of glaciers at the higher regions of the range. Twenty thousand years ago up to the present time, is considered as the postglacial time wherein the normal climatic conditions returned. According to Harris (1996), island arc of volcanoes that was located at the west coast of proto-North America was due to the generation of Farallon Plate subducting beneath the North American plate. When two tectonic plates move and meet toward each other one moving down into the mantle and one sliding beneath is called subduction. During the Jurassic era, volcanism intruded and covered the rocks and these rocks eventually eliminated by the process of uplifted-accelerated erosion. 210 million years ago up to 150 million years before today, regional plutonism occurred. Plutonism is the process wherein rocks are formed due to volcanic activity. Around the same period of time, Nevadan orogeny occurred. Orogeny is the process of natural mountain building through distinctive structural phenomena. The rocks formed were composed of mostly granite and below the ground measures 6 miles. Uplifting of the Sierra Nevada was due to the vertical movement along the fault. The difference of westerm-flowing streams promoted the uplift of Sierra Nevada. The streams ran faster quickly cutting the valleys. Creation of Owen’s valley was due to the development of major faults to the east. Sierra’s uplifting accelerated during the Pleistocene. Exfoliation occurred due to the pressure produce by the increased erosion and uplifting exposing the granitic rocks into the surface. Exfoliation is responsible for the rounded shape of many domes in Yosemite National Park. Harris (1996) also stated that about 2 to 3 million years ago, the region has been changed by glaciations. Sherwin, Tahoe, Tenaya and Tioga are the four glaciations which have taken place in Sierra Nevada. The largest glaciers produced are from the Sherwin glaciation while the other stages only form smaller ones. It was said to be the reason for the largely excavated and shaped of the Yosemite Valley. Figure 1. Geological Map of Yosemite National Park Source: http://geomaps. wr. usgs. gov/parks/yos/yosmap. html References Hamilton, Calvin. , and Hamilton, Rosanna. Yosemite National Park Rocks. 2006. 14 May 2008 http:// www. scienceviews. com/parks/yrocks. html. Harris, Ann. Geology of National Parks 5th edition. Dubuque, Iowa: Kendall/Hunt Pub. Co. , 1997. 2008 17 May 2008 http://people. uwec. edu/ERICKSKM/references. html. Hittell, John. Yosemite: Its Wonders and Its Beauties. 1868. 20 May 2008 http://www. yosemite. ca. us/library/yosemite its wonders and its beauties/general features. html Huber, N. King. The Geologic Story of Yosemite National Park. 1987. 17 May 2008 http://www. yosemite. ca. us/library/geologic_story_of_yosemite/rocks. html. Lawson, Andrew. Handbook of Yosemite National Park. 1921. 17 May 2008 http://www. yosemite. ca. us/library/Handbook_of_Yosemite_Nat’l_park/ Matthes, Francois. Geologic History of Yosemite Valley. 1930. US Geological Survey Proffesional Paper 160. 17 May 2008 http://www. nps. gov/history/history/online_books/geology/publications/pp/160/

Reflection On The Ppph And Mph Course

Reflection On The Ppph And Mph Course My life before the MPH I have been at the University of Liverpool for the past sixteen years, starting as a BSc Microbiology student, then with my PhD on Sexually Transmitted Diseases (STD), and finally working as a research associate on several clinical trials in Malawi, Africa and in Liverpool. I am currently in Primary Care and have just undertaken a feasibility intervention study by NHS Health trainers. Working on this study promoted me to reflect on my own work experience and identify any gaps in my knowledge, which resulted in me applying as a part-time student on the MPH course. Because I only had a contract to the summer of 2010, I was only able to register for some of the course, as a PGCert student. As a result, I have not done the complete MPH, but only the five modules outlined below. First Semester Health Society Quantitative Research Methods I Second Semester An intro to Qualitative Research Health Economics Policy Politics in Public Health I choose these particular modules in relation to the gaps in my knowledge, except in the case of QRM I, which I saw as a refresher course. I would describe myself as a quantitative researcher, who had very little qualitative experience. Although on trials in Malawi and Liverpool, members of the team undertook some qualitative research that I managed on a day-to-day basis. Therefore, I had some understanding of the practicalities in undertaking this type of research but not in the theoretical background, methodology and analysis. Therefore, it was very important for me to do the qualitative parts of the course, as within my current role in Primary Care I will be more hands on with qualitative research. As part of the NHS Health trainer feasibility study, the team looked at the health economics and its implications, in collaboration with colleagues at the University of East Anglia; therefore, it was valuable for me to do this module. In addition, as part of this study I looked at the history and development of the NHS Health trainer policy by the government so I did the PPPH module to help me to put this research into context. So what would I say was my Public Health experience? Well to start with, I think I have worked on research topics of public health importance throughout my time at the University of Liverpool but I may not have formally seen it as the case. I can see this when I reflect on my previous experiences, starting with my PhD, where I studied STDs in Nigeria, as part of my time there we undertook some promotion of condoms within the local rural community. Also in Malawi, one project was on reproductive health issues and again as part of a team, we promoted the safe motherhood programme. Moreover, in the last clinical trial in Malawi, the team was testing an efficacy of a Rotavirus vaccine against diarrhoeal disease, which because of that research has become part of the recommended World Health Organisation vaccine schedule for babies. For that reason, although there has clearly been a public health agenda within my work but I did not see it, it was very important for me to undertake this cou rse. In order to supplement my previous knowledge within the theoretical basis of Public Health and learn some new practical ways to help when I am conducting future research. Public Health Policy Module On of my reason for undertaking, this module was to understand how people create public health policy, the impact of politics has in that, and finally how the implementation of the policy comes into being for ordinary people. As a result, I came into the module with the aims of understanding the workings of the process of policy formation. Overall, I have found the topics in the module very interesting and motivating. As stated earlier, as part of my job I looked at the history and development of the NHS Health trainer policy with their role in helping people to have a healthy life-style. But when I looked at the document trial for this policy I was shocked to see that the role of NHS Health Trainer just seemed to appear in the 2004 white paper Choosing Health: Making healthy choices easier (1), without any supporting research evidence, or even case studies showing how this worked in a UK setting in that white paper. Nevertheless, it was still enshrined into government policy, which has resulted in people, all over the country, employed to be NHS Health trainers. Therefore, I hoped that the PPPH module would give me some insight into how this happened. Consequently, in that context I found the readings and lectures for week two, on Public Health Policy Theoretical background to Policy Formulation and Development in the UK context very enlightening. In the lecture on What is policy, it was interesting that hear that a definition of health policy described as anything the government does, making decisions and implementing actions that allocates a value and how they translate their political vision to deliver outcomes desired changes in the real world. Also outlined were the various different models, which brought home to me the complexity in the development of policy, and the importance that policy should be evidence based. When I related this lecture back to my own experience with NHS Health trainer policy, I could see that how it derived its origin, from the political idea of choice in influencing public behaviour to improve health and wellbeing. This idea was supported by one of the pre-lecture readings, where Mulgan (2010) stated that we know people care about their health and the link of illness with their everyday choices, but they find it hard to adopt healthier behaviours, therefore how does the government help people to make to help people make the right choices for them (2). Therefore, it seems that the NHS Health trainer policy appears to be political intervention, designed to mop up gaps and strengthen other areas driven by the idea of having a healthy choice. In addition, I saw how the government has not adopted the nudge approach to this policy, which soft and non-intrusive and preserves an individual freedom of choice in that you do not remove the unhealthy choice altogether. But, used the stewardship model, which sees government as having an active, positive role, in that it promotes health by providing information and advice, with NHS Health trainer programme to help people overcome unhealthy behaviours (3). I can see the NHS Health Trainers policy ticking all the right boxes, such as community involvement, not top down, and client focused but the evidence base for this policy is weak, with the NHS Health Trainers Initiative website devoted to guidance notes and health trainer only. Up till now, recent publications on the main outcomes of the national and local reports for NHS Health Trainers Initiative of Health trainers have focussed on recruitment and training of Health trainers and analysis of service delivery but not client outcomes (4;5). Crucially, no studies have examined the effectiveness of Health Trainers at promoting heart-healthy lifestyles, with our work being only a feasibility study, which we have not yet published. This seemed to me to be back to front way of doing it. However, in reflection the lectures, in week 3, on Influencing Public Health Policy were interesting as, I am looking at to how my own work on Health trainers could have an impact on the current policy. Th ese lectures brought home again, how complex the world of Policy and Politics is within Public Health. I can draw on the experiences of the speakers, in week 3, in their roles as advocates for policy change from inside and outside the system. It is clear that policy change is not linear but follows a circular pattern; within this circle therefore, as a researcher, I can contribute by increasing the knowledge base for this policy. I found researching for the debate, I was part of the team looking at the argument for the motion on the Marmot Report, gave me a greater insight into the difficulties of addressing the health problems in our society. One of the key points our team made, was that the way our current public health policy looks at tackling the symptoms rather than the root causes of health inequalities. Moreover, from my reading around in preparation for this work, the question arose as to how we do not address the real issues, which at the root of it is the political ideology of Neo-liberalism. Navarro (2007) pointed out that real problem is not absolute resources but the degree one has control over ones own life in every society (6). In this article, Navarro gave an example of this quoted below. An unskilled, unemployed, young black person living in the ghetto area of Baltimore has more resources (he or she is likely to have a car, a mobile phone, a TV, and more square feet per household and more kitchen equipment) than a middle-class professional in Ghana, Africa. If the whole world were just a single society, the Baltimore youth would be middle class and the Ghana professional would be poor. And yet, the first has a much shorter life expectancy (45 years) than the second (62 years). How can that be, when the first has more resources than the second? (6) This created a powerful image, which brought home that message to me about how the inequalities affect our society. There has been a focus on the phenomenon of lifestyle drift, whereby governments start with a commitment to dealing with the wider social determinants of health but end up instigating narrow lifestyle interventions on individual behaviours, even where action at a governmental level may offer the greater chance of success, this can be seen in the NHS Health trainer policy. Even though I had to argue for the impossibility in implementing the recommendations of Marmot, I strongly believe that when making changes we need to be part of a collective membership where we take decisions not just in the interest of an individual but also for the everyone as a whole. On the other hand, on a note of pessimism I was shocked as to how successive governments failure to act on the health inequalities reports prior to Marmot, such as the Black Report (1980), Acheson Report (1998) and Wanless Report (2004). Consequently, we need to understand the political determinants of health and act upon them, even if it seems risky and painful to implement the changes needed. Has my perspective changed? As I have only done some modules of the MPH, I will reflect on the impact of these. However as it now seems I will be, continuing next year with the remaining modules, I expect these views to change in the coming year as do the other modules. The question asks what affect this course has had my own understanding of and my future approach to public health. Well, as explained earlier, before undertaking this course I could see how my work has had elements of dealing with public health issues at the coalface, as it were in Africa and latterly in the UK, but I seemed unaware of them at the time. I think that is clearly one of the important changes to how I view public health from now on. Over the course of all the modules, I have seen very much the interconnectivity of all the disciplines in both developing the knowledge base for and creating public health policy itself. As I have trained as a quantitative scientist, very much grounded in the positivist view of society, I found the two qualitative modules very enlightening. One of the results from my study on the NHS Health trainer was how little people engaged with the programme even though we recruited people into the study because of they had risk factors for cardiovascular disease, such as obesity. A group of people who at the outset we thought would be an ideal group for the intervention. However, when looking at the pattern of behaviour in the quantitative data at each stage of the study, a higher than normal proportion of this group did not take up our offer and engage with our Health trainers. Fortunately, in parallel to this research the team conducted qualitative interviews with some of the participants. Therefore, we were able to get some information on why we saw this affect, with the view coming out that some people were hoping that the LHTs would find a nutritional magic bullet but when faced with the reality that the programme only involved motivational support they disengaged. Therefore, as a specific example of a change in my practice in the future, I see the need to incorporate a mixed paradigm approach, quantitative and qualitative, to get the whole research picture. Therefore, in undertaking the two qualitative modules I know feel I have a good understanding of the theory and practice to start adopting this as an effective approach to my research.

Alexander The Great Essay -- essays research papers

Alexander the Great   Ã‚  Ã‚  Ã‚  Ã‚  Alexander the Great was the king of Macedonia, conqueror of the Persian Empire, and one of the greatest military geniuses of all times. Even at an early age, Alexander had the promise to become a great leader. Through all his victories and conquests, he has become a great hero and has had a large impact on history. That is why I chose he book Alexander the Great, by J.R. Hamilton for my review. Hamilton does a very good job with the story of Alexander the Great.   Ã‚  Ã‚  Ã‚  Ã‚  The book begins by talking about the Macedonian homeland and the make up of the people, their culture. Alexander was born in 356 BC in Pella, the ancient capital of Macedonia he was the son of Philip II, king of Macedonia, and of Olympias, a princess of Epirus. After discussing his parents and their relationship, Hamilton talks about how Aristotle was Alexander's tutor from age 13 to 16 and stimulated his interest in science, medicine, and philosophy. The book then talks about how well prepared Alexander was to take over the throne. Then, in the summer of 336 BC Philip was assassinated, and Alexander took over the Macedonian throne.   Ã‚  Ã‚  Ã‚  Ã‚  Hamilton does a very good and descriptive job of how Alexander soon showed his power when the large city of Thebes revolted in 335. Alexander stormed the city with mighty force and took 30,000 people as slaves. An important point the book discussesnext is when Alexander begins...

Malnutrition Universal Screening Tool Essay -- Health, Diseases

This assignment will discuss a trust adapted version of the Malnutrition Universal Screening Tool (MUST). It will demonstrate an understanding of theoretical knowledge used to develop the assessment tool. The assignment will focus on three components within the tool; discussing the reliability and validity when used in a clinical environment. A reflection of my own experience using the tool will be included and linked to aspects of reliability. Any issues with reliability will be identified and suggestions given on how they can be corrected to aid future use. MUST is a five-step screening tool designed for healthcare professionals to identify adult patients who at risk of, or are malnourished. It includes guidelines on how to develop an effective treatment plan. The Malnutrition Advisory Group (MAG) in 2000 adapted and extended their community screening tool to include care homes and hospitals, in response to national concerns. (Department of Health, 2001). In 2003 MUST was designed by MAG and the British Association for Parenteral and Enteral Nutrition (BAPEN). It was piloted across many care settings, to target patients who may be at risk of malnutrition. I have chosen this tool as it is widely used in healthcare; however malnutrition is often unrecognised and mismanaged. According BAPEN some three million people in the UK are at risk or are malnourished. Malnutrition can affect a patient physically, mentally and can also increase recovery time (Zellipour, & Stratton, 2005). This assignment will help me understand the theory and rationale behind the development of the MUST. The first component of the MUST involves measuring the patient’s height and weight to establish their Body Mass Index (BMI). BMI is the’ relationship b... ...n or ulna length as-well-as the type of measuring device used to weight the patient for example chair or hoist scale. This would enable the assessment to be carried out each time using the same measurement and equipment, which would make the test fair and more reliable (Medical Education Division, 2007). This assignment has discussed the theory and development of a trust adapted version of the MUST. A rationale of my choice has been included and linked to specific learning objectives. A discussion regarding the three components of this tool has been included; these have been linked to validity and reliability. Finally a reflection of my experiences using the MUST in a medical care of the elderly ward has been included with regards to aspects of reliability and theories about how these can be overcome to aid future use-age in a clinical setting.

Gender equality Essay

The role of man and woman in society is influenced by a variety of factors. These factors vary with the religion, culture, historical beliefs, living principles and experiences. Therefore, gender role in society can be defined as the role portrayed by an individual with respect to a combination of factors or any one of them, depending on the living conditions. In the Filipino folklore, Tungkung Langit and Alunsina, Alunsina is a beautiful goddess and was courted by the god, Tungkung Langit for many years. When they got married, they established a home in heaven, a place where everything was perfectly according to the will of these two gods. Alunsina’s hardworking husband wanted to bring order to the confused universe. He was the one who arranged the heavenly bodies and maintained order and regularity in the world. One day, Tungkung Langit went for a long journey to organize time for the world. Alunsina could not help but send the breeze to spy on Tungkung Langit. When the god knew of the spy, sent by his wife, he got mad at his wife and told her a lot of hateful things. For Tungkung Langit, Alunsina’s act was very ungodly by getting jealous since there were no gods in the world except for them. Alunsina did not accept this painful criticism from Tungkung Langit, so she said a lot of hurtful things to him. This led the god to drive his wife away. After this, the beautiful goddess was never seen again. We can say that Alunsina did an unacceptable thing to the pride of Tungkung Langit by spying on his job. Alunsina was a very worrisome person who wanted to do something to stop her worry. She sent a spy so that she would feel relieved of his husband’s situation. It is also possible that Alunsina was so in love with Tungkung Langit that she did not want to be away from him. Since Tungkung Langit did all the work in maintaining order in the world, Alunsina did not have anything to do but be a wife to his husband. A wife’s role is to wait for the husband to go home. This role was expected by all husbands who believe in the fragility of women. However, Alunsina was also a goddess. We can say that all gods have limited patience because of the big amount of power they have. Such power brings pride and confidence to do all things they want. Tungkung Langit found his purpose as a god which was to bring order to the confused world. On the other hand, Alunsina’s role as a patient wife was not enough for this powerful goddess who can command the creations in the world  such as the breeze. Hence, she decided to leave Tungkung Langit. Aside from anger, frustration, there might be other reasons why Alunsina did not return to Tungkung Langit. A god has powers and to appreciate his or her existence, he or she must use it. This analogy is similar to humans’ talents and search for their purpose. The love of Tungkung Langit is not enough. Alinsuna may have decided to look for a way to love her divine being as how Tungkung Langit expressed his se lf-love by maintaining order in the world. A lot of women today are like Alunsina. We are not confident to look for contentment aside from being a lowly wife. Empowered women love themselves not because they meet the expectations of other but they believe in their feminine beauty and capability to be different. In the article, although many stereotypical gender roles have diminished over time, still, men and women may not be equal when it comes down to certain tasks. In today’s society, I believe that it is still hard being a woman rather than being a man. I believe this because, not only do women still have a hard time looking for jobs, and being equal in the workforce, but women are still judged because they are simply women. Although in today’s society women and men are not that different in their roles in life, women can do about all of the jobs that men are able to do like Sarah Elago. She is the current president of the National Union of Students in the Philippines (NUSP), a strong and beautiful woman that values leadership and love for the youth and her fellow countrymen. Gone are the days are where when women only had to stay home and be the house protector. Women are slowly entering many fields that men are usually abundant in such as: lawyers, doctors, mechanics, police, and also military. Whether these facts are acceptable or not in a particular society is an irrelevant question. The bottom line is gender roles in society are no longer a monopoly or an obligation for any individual. In order to sustain a better living, a person’s free will should be the sole determinant of his or her role.